Ko Peanut
Every product has a story behind it.The motivation is that I accidentally brought a snack with no indication that there are nuts to my friend with a peanut allergy. After this accident, I started to design this App to assist people who have a peanut allergy. KO peanut refers to Knock out peanut, a mobile application providing scanning product labels, searching items containing peanut, posting the information of product, and testing allergy.
In order to help the product approach the needs of the users, I interviewed my friends with a peanut allergy and did the research for competitors.
Here are what they said:
People with peanut allergy have been struggling that some product labels failed to provide sufficient information regarding ingredients. Therefore, they have to worry about the food and products they choose. Even users find it difficult to quickly understand the food ingredients by using the apps of the competitors.
According to the interview, They gave me a solid context to understand their needs. How they deal with that situation is to be more aware of it. Therefore, they are highly interested in a product to solve their problem.
In order to help them solve the problem, I brainstormed ideas as much as I could and narrowed down scope. However, I wouldn't be sure if there is any similar product in the market. So I investigated three competitors and their target audiences. The result is my idea has a strong advantage for our target audiences.
Eat at a restaurant
Uncertain the food ingredient
Use the app
Search the restuarant
Find the information of the resturant
Enjoy the meal
Buy a product
Uncertain the food ingredient
Access the app
Scan the food barcode
Confirm the food ingredient
Decide to buy the product
and feel satisfy
Uncertain if her kid has a peanut allergy
or intolerance
Concern her daily schedule
Access the app
Order an allergic testing online
Order is in the process
Get the testing result